
Non-product Сontent in Product Marketing
Product marketing is a complex function involving research, promotion, and selling products to customers. A marketing manager is needed before

How Brands Work with Personal Data
By organizing sales through D2C channels, brands naturally collect personal information from customers. Of course, the people who provide this

Our New Partner – the Finnish Startup Loupdeck
Today we present our new partner – the Finnish startup Loupedeck. Loupedeck has developed innovative consoles for specialists in new

Trends of the Modern D2C Model
The arrival and growth of the Internet have led to a real revolution in commerce. When the brand website became

Omnichannel vs Multichannel Commerce
Omnichannel commerce is an approach to business that implies the simultaneous integrated use of many online and offline channels, various

Marketplaces or brand stores in the D2C business?
The brand’s official online store and marketplaces are different channels of branded D2C sales (Direct-to-Customer) that often compete for the