Omnichannel vs Multichannel Commerce
Omnichannel commerce is an approach to business that implies the simultaneous integrated use of many online and offline channels, various ways of interaction between the…
Marketplaces or brand stores in the D2C business?
The brand’s official online store and marketplaces are different channels of branded D2C sales (Direct-to-Customer) that often compete for the same customers and the same…
Search as an effective sales tool
Finding products is an essential part of the buying process that directly affects the level of sales in e-commerce channels. Inefficient UX/CX (User/Customer Experience) inevitably…
What is Headless Commerce?
In recent years, the term headless commerce has become more common. This article will look at what headless commerce is and its advantages compared to…
Promotions and Promotional Campaigns in D2C Channels
Promotions and promotional campaigns in D2C sales channels have their own peculiarities in comparison to offline promos. In a past article, we learned how the…