Marketplaces or brand stores in the D2C business?
The brand’s official online store and marketplaces are different channels of branded D2C sales (Direct-to-Customer) that often compete for the same customers and the same…
PIM as the Basis of e-Commerce
Surprisingly, even in the modern world of computers, mobile devices, databases, artificial intelligence, e-commerce, and the rapid development of digital technologies, many companies still neglect…
Why Do Brands Need D2C?
D2C (Direct-to-Customer) is, in a broad sense, the sales of manufacturer’s goods directly to the consumer without intermediaries. D2C also means that a brand has…