Promotions and Promotional Campaigns in D2C Channels
Promotions and promotional campaigns in D2C sales channels have their own peculiarities in comparison to offline promos. In a past article, we learned how the…
Promotional Campaigns to Boost Sales
Current promotions have matured from classic discounts to complex and multi-level systems of practical tools to stimulate demand and sales. There are two types of…
SCARLETT: Success in Omni-Channel Sales
The SCARLETT small appliance brand, founded in 1996, is now one of Russia’s most famous and sought-after brand. Its products are also widely represented in…
Pantone: D2C Sales for the B2B market
Pantone is a recognized global leader in color solutions and one of Syntes’ valued customers. The Pantone success story began in 1963 by creating the…
D2C and Existing Distribution Channels
Despite the undeniable advantages of the D2C (Direct-to-Consumer) model, manufacturers and brands often postpone its implementation due to fears of damaging relations with existing and…